Services We Provide

Edward Hershey & Associates will work with you to:

Define the Audience
Examine the Competition
Gauge Market Trends
Analyze Needs and Strengths
Target Effective Messages
Develop Effective Options
Optimize Intermal Resources
Integrate Every Approach
Create Consistency
Establish Brand Equity
Expand the Market
Evaluate the Program

We offer individual clients creative insight, intense focus, and result-oriented attention in these areas of expertise.

• Audience Research and Customer Feedback
• Brand and Message Development
• Crisis Communications
• Print and Electronic Publications
• Integrated Communication Audits
• Press and Community Relations
• Short and Long-Term Planning
• Staff Training and Infrastructure
• Student Recruitment and Alumni Outreach

There is no one template for success

Each client and every project are different. But in presentations to clients and colleagues, Edward Hershey cites 12 Maxims for Maximum Effect in Communication